Getting pulled over by the young lads on our first day out to the garage way back down in Cochin had been our first experience of the 'selfie.' Two weeks into India and it's easy to see just what a pop culture entity the concept is.
Major phone companies are advertising their products with catchphrases such as "For the perfect selfie". Everywhere we go we're asked for a one, at tourist spots or petrol stations it feels like being some sort of celebrity as 'just one selfie' turns into 'and now with my friend' and a few more to boot once the pack scents blood.
The irony is that we turn up with our SLR cameras hoping to capture the life's work of a man through his perfectly lit wrinkles and elegantly coiled moustache; whereas all his son's want are a few snaps with us to show friends. Of course that's all well and good the first few times that particular morning but when you become more aware of the myriad groups of kids goading each other to ask for pics than the thousand year old monument in front of you then it starts to wear thin. Don't fear, we are well aware that the pleasures of having one's cake come with responsibilities.
What's more, India recognises it has a selfie problem. Signs at tourist sites instruct people not to shout, run or take pictures of people without their express permission. Teachers extend their arms to herd groups of shouting kids not to request pictures. The problem is that I'm now so accustomed to being 'selfied' if they don't ask me, I find myself asking them.